CAMPAIGN FOR THE +60
Company: aha Hotels & Lodges (Head Office)
Position: In-House Graphic Designer
Report to: Marketing Manager (HO)
Team: brand manager, marketing coordinator, social media marketing coordinator and social media manager, web master, copywriter
Period: 2019
aha Hotels & Lodges offers unique holiday accommodation and conferencing facilities in Southern Africa. As part of their marketing plan. They have a retirement programme which they advertise in trade and industry magazines and promote on the website and social media.
There is a misconception that old people are stiff, dried up and boring part of the human life cycle we can't wait to dump. In reality, they are everywhere and we don't know what to do with them. They are living longer in chapters never seen or anticipated in the digital 21st century. They are retired, full of life and a renewed vigour for it about them. They run marathons at 80, the 70-year-olds think and feel like they are 60 and just retired looking like they just stepped out of their '50s. They have a new lease on life and more time on their hands. They are more confident, have fewer responsibilities, more patient and are filled with stories and laughter to share. The Rewards Programme is designed to give them the extra long break at life they deserve to really enjoy their new-found youth...
Magazine Advert
Full Page Advert
Magazine Back Cover Advert
Full Page Advert
Billboard
Social Media
