IVANHOÉ CAMBRIDGE (2019)
Ivanhoé Cambridge, a global real estate industry leader, invests in high-quality properties and companies to change the way we shop. Three clusters were created (Fashion | Community | Destination) to group their various properties - each one with a new visual identity. In my role at Valtech, my mandate was to develop a digital art direction for each of the clusters. The UI components were created with a focus on the subtleties in the angles, shapes, color and typography. The templates were created so that they can be used for each of the clusters, but remain easily adaptable by updating the components to match the respective creative direction.
Visual identity and illustrations by TUX
