Maggi Recipes
Making Maggi the Perfect Cooking Companion
Maggi, a brand synonymous with yummy masaledaar noodles, has also a huge range of cooking aid products. The brand wanted to show people that Maggi is, in fact, the perfect partner for every existing and aspiring cook.
But instead of talking about it, we decided to Show & Tell!
Presenting...
MAGGI RECIPES
Delicious dishes made deliciously simple!
Based on the philosophy that ‘Everyone Can Cook’, Maggi decided to demonstrate how convenient and simple it could be to cook your favourite dishes, hassle-free at home and with your regular kitchen ingredients.
Simple everyday recipes like Bhindi sabji & Aloo Bhaji or exotic recipes like Dum Biryani and lip-smacking curries, every dish here would leave people hungry for more! All you needed was a sprinkle of the Maggi Magic!
In partnership with Food Food network, we created about 50 videos of delicious and easy-to-cook recipes prepared by simple, relatable women who enjoy cooking. The idea was that if they could do it, so could you.
As the agency in charge, we helped conceptualise everything from the idea to the set, costumes and even the final plating shots. We wrote the scripts for each of the recipes and did the overall creative supervision and quality control of the recipe videos.
The response, as you can see from the views on the videos above, has already been overwhelming for most. In fact, if you don't believe us, you could try the recipes yourself. Find them here at maggi.in
