StudioD is a graphic design firm based out of Pune, India. The project was a re-branding exercise - from identity re-design, to marketing collateral and website design.

The symbol was conceived by combining the 'golden spiral', the letter 'S' and lowercase letter 'd'. It also interestingly forms the mathematical symbol 'delta' that denotes difference or change; in this case, a revolution in the quality of design and creative work produced by StudioD.

As per client request, few illustrations were done to mainly highlight the growth story and vibe of the studio. Though it was not to be a part of the brand / visual language, it was later incorporated into a calendar and different parts of the illustration were used to create different sets of stationery and other marketing collateral. The illustrations are fun, colourful and differ from the black & white concept.