GLO is a technologically revolutionary and beautifully designed teeth whitening device. It uses patented Guided Light Optic (G.L.O.) technology, with heat resistors strategically placed and LED light built into a closed system mouthpiece. The whitening gel is applied to the teeth, and the mouthpiece activates the gel.
My role as Associate UX designer working as part of our UX team was to carefully research the proper design direction for this new product, come up with innovative ways to present it, and all with the active awareness of designing for an eCommerce site. Many best practices had to be considered and applied.
The deliverables included research, wireframes, site map and design overview.