Apollo Munich Accidental Insurance
Brief
Apollo Munich, a leading insurance company, wanted to create awareness around the need of personal accidental insurance and drive purchases.
Rationale
We created a digital display campaign (Google & Facebook) around the thought-
you may think that you don't need insurance, but your family does. Because accidental insurance protects a family's financial security if the breadwinner dies or is crippled in an accident.
you may think that you don't need insurance, but your family does. Because accidental insurance protects a family's financial security if the breadwinner dies or is crippled in an accident.
Instead of using the cliched fear angle, the campaign communicated how accidental insurance is a safety measure just like other safety rules.
We made 4 creatives to target various people who'd need it.
1. 25-40 year olds - Daily commuters
2. 41-60 year olds - Daily commuters
3. Adventurers
4. Industry workers
Body
Sometimes, just following safety norms isn’t enough. With up to 30 benefits, our Individual Personal Accidental insurance keeps your family covered in case of unfortunate events. Plans starting ₹209/month.
