Tasty is a blog that has over 4000 recipes with over 35 million followers. It is famous for its innovative recipes as well as high-quality food photos. I enjoy its YouTube channel very much. However, its official website’s lacking of filter options on the landing page gives people a bad user experience.
After interviewing 21 people who used online recipes to cook, I get three key takeaways — the beneficiary user is someone who cooks on their own for the first time; has very limited tools and ingredients available as well as diet needs; wants to see progress in their cooking skills.
The final key features for the interface should make its users be able to quickly search and filter recipes based on their needs as well as post their own progress and see other people’s tips and comments. The interface should also protect its users’ eyes by switching to night mode when it detects its dark around.
Above is a video walkthrough of the interface I pictured and redesigned.