Cafe Coffee Day is the young, almost broke yet happy college-goer's hangout.
They are the biggest chain of coffee shops in India and cater to a younger audience with fast-changing offers. These offers are either seasonal or price-based or new product announcements usually.
So, for the summer of 2017, they asked us to create a campaign to promote a new line of chilled drinks. Coolers which would help people beat the heat.
Firstly, we locked onto a cool name, Summer Chillers, which hints at hanging with the coolest kids, le chillers.
While the print ads were straightforward and showed off the range, radio is where we had a lot of fun.
For the radio spots, we delved further into the then current college stereotypes and lingo.
Trust me, it wasn't tough, I went to college, and didn't want to leave it.
Trust me, it wasn't tough, I went to college, and didn't want to leave it.
The writing came easy since it's comedy and some great execution gave us these beautiful spots.
Please have a listen dyuude, this was a fun one!
Please have a listen dyuude, this was a fun one!
