A boutique hotel from Far East Hospitality, Quincy Hotel endeavours to appeal to modern bold creatives by resonating with their aesthetic style. OuterEdit was invited to refresh the brand and modernize the quirky, stylish and upbeat Quincy experience.

As the "q" of the Quincy logo is their signature design and copywriting element, we transformed it into a bolder pattern application. Accompanied by a secondary colour blocking pattern, we created a dynamic visual system that allows for a variety of visual expression across their suite of hotel collaterals. 

We also proposed an alternate visual system as a prospective extension of the brand. In the event that Quincy seeks to develop another hotel with a similar, but more premium experience, the visual system can adapt accordingly with more complementary colours and a different typeface for an elevated look.