#Reconstruct
The heart of the visual identity is a set of simple shapes, derived from the acronym and colour palette of the Serendipity Art Festival, that form a pattern. The individual shapes are formed by a combination of simple lines. These primordial lines represent infinite potential, and their collection into a concrete pattern symbolizes the way that striking new visions are created from the building blocks set down by previous artists. The pattern is modified in each communication, but is still traceable to its source, representing the breaking down and re-assembly of traditional forms and structures that gives rise to every new art movement.
