In Argentina, consumers used to think about Stella Artois as an expensive beer because of its Premium quality. And we cannot blame them: Stella Artois is the best Lager in the world.
So we needed a campaign to bring our beer closer to the people by demonstrating that we can keep our Premium quality while being part of some other less-Premium-products.
That’s why we decided to create not an ad... but a Pizza (using our Stella Artois’ ingredients).
