So often, the packaging design of ‘own brands’ is dull and unimaginative, but not Pharmacy at SPAR. This leading pharmaceutical brand recognised the need for a makeover, and we kicked things off with their vitamin range. The goal, a striking range that would stand out on the shelf, and convey trust.

PACKAGING DESIGN CONCEPT & EXECUTION

I wanted the vitamin range to be the flagship for SPAR Pharmacy’s new identity. Like the condom and pregnancy test designs, CreatingAStorm the Spar icon in a ribbon-like foil seal at the top of each pack— counterbalanced with the logo below.

I then added a spot UV varnish of bubbles on the front of the package. Think of it as the body absorbing the goodness of the vitamins.

Beautiful, bright colours wrap around the packaging, giving it a youthful look and a rainbow effect on the shelf. When paired with a modern, elegant, and upmarket typography, it invites the customer to browse the shelf. 

I honestly think it is the first own brand in South Africa where the design competes on an international stage.