Rebranding and packaging proposal for Inacopia Office Paper.
The proposed naming “INK” brings a new meaning to the original brand - linking it to the printing universe.
The visual identity and packaging reinforce this perception through the use of colour.
The visual identity and packaging reinforce this perception through the use of colour.
Humanization is also a key factor for the packaging line, as it represents the different segments in different ways:
“Think Beyond” for intense colour printing; “Think Bright” for everyday printing and “Think Green” for recycled paper.
“Think Beyond” for intense colour printing; “Think Bright” for everyday printing and “Think Green” for recycled paper.
2018 @ By interactive brands agency
