Google is simple, straightforward and sophisticated with functionality lying at its core - for this reason the packaging is designed to suit these characteristics.
If the purpose of the packaging is to convey the function of the products then it should be done in the simplest possible manner. This is why the packaging range has no fancy or confusing gimmicks. Instead the solution for the packaging is copy lead, focusing on simple explanations for the products and their functions. In each case the explanation for the product ends in a word that both describes the product and rhymes with the word simplicity.
If the purpose of the packaging is to convey the function of the products then it should be done in the simplest possible manner. This is why the packaging range has no fancy or confusing gimmicks. Instead the solution for the packaging is copy lead, focusing on simple explanations for the products and their functions. In each case the explanation for the product ends in a word that both describes the product and rhymes with the word simplicity.
A system of colour coding has been implemented to distinguish between the different product ranges to ensure that it is easy to see which family they fall into.
Side view of Google packaging displaying the positioning of the product information that allows the viewer to see everything in the most simple and straightforward way without the hassle of having to turn the box around.
Google Web
Google Home & Office
Google Media
Google Geo
Google Social
