Identity and Environmental Graphics
Print & Identity
In building this campaign, I felt that it was appropriate to create a noninvasive identity, and that a sensitive design would be more effective than a loud one. The system’s dynamic nature allows a direct connection to the works of art.
Wayfinding Design
The signage for the interior of the museum continues to use the same dynamic system. Moving into the museum, the identity becomes increasingly subtle to avoid detracting from the art. The logo lockup is no longer required, and the identity can be used more expressively. All signage materials for the interior are constructed from a nearly clear white frosted acrylic. The cut edges of each piece retain a shine.
Collateral
