Copywriting, content strategy, creative direction and project management for a product portfolio microsite and individual product pages targeting physicians who treat cardiac device patients. The microsite tells the story of how the individual products work together as a portfolio to improve patient outcomes, increase efficiencies and seamlessly transfer data, while the individual product pages allow physicians to explore the features and benefits of each product. 

Copywriting and content strategy for a microsite, email campaign and display ads for HeartLogic Heart Failure Diagnostic. 

Copywriting, content strategy and SEO for a microsite and individual product pages for the launch of the LOTUS Edge Aortic Valve System.