Canada's Vape Expo (CVE) is the largest vape convention in the country, with past exhibitions held in Montreal, Ottawa, Edmonton, and Toronto. CVE attracts exhibitors from across Canada as well as brands from Asia, Europe, and the U.S to promote the tobacco and electronic cigarette industry. My team attended the event, representing NYX Inc.
As the Digital Marketing Lead, I developed the promotional content leading up to CVE and designed the NYX double booth, flavour profiles, voucher card, photobooth frame, stickers, social content and giveaways. During the event, I took on the role of the NYX sales representative interacting with customers, answering inquiries, encouraging visitors to take photos at our booth, and assisting with the overall logistics.
