How to Celebrate 20 Million Fans on Facebook
As Prinlges was rapidly approaching 20 million global fans on Facebook, they wanted to find a way to enage and reward their loyal Facebook fans.
They needed an idea that had viral potential as well as resonate globally with their fans and (of course) their love of food from a can.
The Winning Concept:
Fashion a t-shirt with our fans in mind. A Pringles Pocket shirt that freed up their hands. To introduce the world to the Pringles Pocket t-shirt we created a video, A Crowded Love Story, that brought the concept of the pocket-tee to life. We would release the video and then wait for the demands of "Where do I get mine?" from our fans. The benchmark of 20 million worldwide fans would then launch into a massive giveaway of t-shirts for a limited time.
Skills:
Original Concept (t-shirt and video)
Copywriting / Scriptwriting
Client Presentation
Original concept sketch.
Selected t-shirt design.
Team:
Original Concept and Script: Amy Vaughan
Executive Creative Director: Jason Bender
Associate Creative Director: (for video) Yuri Bredle
Designer(s): Ashley Keene, Laura Gels
