WOVEN is a bespoke rug company that creates innovative and original high quality rugs that can TRANSFORM any space. So what will your rug do? The concept for woven, emerged from the idea that a rug can transform any space. 

Transformation was the key aim of my concept, and how a rug can transform any space,and throughout the branding I have run with this idea. 

A logo has been created using this idea of transformation by incorporating the raw materials and how they transform into a rug. The logo itself is dynamic and changes in texture and colour when used across the brand, whilst the typography remains constant

 

 

 

 

 

 

 

Rug samples can be torn out. The idea behind this is to see the instant transformation of the room. Once torn out the customer can hold it up in the desired space to give a true representaion of the colour, pattern and texture.

 

 

 

 

Rugs have been placed in various and unusual locations across towns to demonstrate how a rug can transform even the most unconventional spaces. The advertising will promote the idea of transformation and a woven rug as a means of to acheive that change.

 

 

 

 

 

 

 

 

The woven book, will be given to potential customers and contains miniaturised versions of the seasons on trend rugs. As with the business cards to create a feeling of luxury the cover of the book is flocked. The booklet contains samples of rugs which give a sense and feel of colour, texture and pattern. The customer can tear out each rug to be held in a position which would give the optical illusion that the rug is transforming their room.