TOP HOLIDAY DESTINATIONS
There are some places you’d never thought to visit. But they can become your next destination if you don’t drive safely. Join the Spanish travel journalist Luis Calero to discover all the unexpected places on the list. This factual format campaign was launched right before spring break, one of the times of the year with more road trips in Spain, to raise awareness and low the numbers of deaths on our roads.
McCann WorldGroup Spain | 2019
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CCO | Mónica Moro
ECD | Raquel Martínez, Jon Lavín
Creative Team | Ana Martín, Agustina Lavignasse
Directors | Santiago Zannou, Toño Mayor
Digital Team | Carlos Navarro, Antonio de Dios
Head of Social | Álex Sánchez
