It was a privilage to brand and design the logo of one of the most ambitious political party in Israel today. For the first time in Israel, a coalition between 3 political forces collaborate and established The Democratic Union Party. Standing in front is Ehud Barak, a former Israeli prime minister and former IDF chief of staff - Hoping to become a major player in the political environment. The challenge was not just the colours combination, but the icon that combine the "Equal mark" (=), a flag of rebel and a quote from the Israeli national flag.