Branding + Packaging Design
Deliverables:
Logo design
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Packaging design
Packaging design
These branding and packaging concepts are for a fictitious brand that came to life by looking at all the beauty products on the shelves at Sephora and realizing how LOUD all the designs are. I took the approach to the design by quieting the design to display simple product features to not overwhelm the buyer.
Lowercase type, a beautiful serif typeface, muted colors and a simple-yet-tasteful illustration were all a part of the solution that I came up with. I wanted the hierarchy of the packaging to be:
1. Product Name
2. Logo
3. Product features
4. Product benefits
5. Graphic/Illustration
