OKCUPID- INSTAGRAM
Task:
Launch OKCupid in India and create differentiation in the cluttered market of dating apps
Proposition:
OKCupid is dating app targeted to 25 y.o who are looking for something meaningful. They are not in for a fling or just a hook-up. They want something substantial and long term. The app is built to find you exactly who you want. It asks you questions and the brilliant algorithm shows you the most compatible matches.
Problem:
The content created by most of the dating apps is similar with no visual differentiation. Mostly the brands are just doing memes or giving people generic content.
