BRANDING DESIGN
PAC10
As a contemporary food pavilion, PAC10 differentiates itself from local food courts by bringing accessible quality food to all. Housed in 'PAC'IFIC CENTURY PLACE, a new office building in the heart of Jakarta, PAC10 brings together 10 restaurants of colourful delicacies and cuisines. The creative brief was to create a fun, contemporary brand with associations to food/cooking, adding energy and colour to the lives of the office workers in the building and the surrounding CBD area, making them temporarily forget back work and enjoy.
WORK SCOPE
Logo Design, Signage Design, Brand Identity Design, Collaterals Design, Uniform Design