Benepay online videos
The HR and benefits industry is often volatile, and rife with consolidation and compliance complexities. Only Benepay offers a truly integrated, single sign-on suite of services. The client needed help in conveying this distinction to three different stakeholders: investors, brokers and business owners/HR managers.
My copy partner and I storyboarded a series of videos to convey their unique appeal to each target audience. For investors, we conveyed Benepay’s unique stake in the market. For brokers, we illustrated how Benepay has a method to help reestablish their voice. And for business owners and HR directors, we shared how Benepay’s approach to business aligns with their own. I created detailed production boards and worked closely with a motion graphics animator in developing these colorfully animated videos with clear messaging to help break down Benepay’s complex solution into a simple, compelling story for everyone.
