“Mega” companies such as Marsh & McLennan received custom design samples (also known as spec work) for sales meetings at Empower Retirement. While working on a contract basis for the company, Erin created many of these brochures.

All sales spec work was based largely on the company’s existing branding. This was achieved through extensive research including finding or rebuilding the company’s logo, finding existing advertisements or other materials, finding imagery which fits the brand’s voice and working with the team writer to create a headline and body copy which fit the company.