TREES (Treat Every Environment Special)
Direct Mailer
Direct Mailer
THE BRIEF
Encourage paper recycling in the corporate sector and remind them of the importance
of saving the environment.
THE SOLUTION
Communicate our message where paper is wasted the most - the photocopier.
TREES asked Finance / HR Directors to help stick small, clear stickers containing the organization's website address and the message "please use both sides and recycle after", on the surface of their office photocopiers. The message is then imprinted on every
piece of paper that passed through the machine.
THE RESULTS
Visits at the TREES website increased by 68% in the first three months of the campaign.
In addition, the 150 Finance / HR Directors that received the direct mail pack were given
a follow-up call after the campaign was launched. 113 of them informed TREES that they saved an average of 17% on paper costs.
Encourage paper recycling in the corporate sector and remind them of the importance
of saving the environment.
THE SOLUTION
Communicate our message where paper is wasted the most - the photocopier.
TREES asked Finance / HR Directors to help stick small, clear stickers containing the organization's website address and the message "please use both sides and recycle after", on the surface of their office photocopiers. The message is then imprinted on every
piece of paper that passed through the machine.
THE RESULTS
Visits at the TREES website increased by 68% in the first three months of the campaign.
In addition, the 150 Finance / HR Directors that received the direct mail pack were given
a follow-up call after the campaign was launched. 113 of them informed TREES that they saved an average of 17% on paper costs.
AWARDS 2007
Cannes: 1 Gold
AdFest (Asia Pacific, Pattaya): 1Silver
DM Asia Awards: 1 Gold & 2 Finalist
The Work: 1 In Book
AAA Awards (Kancil, Malaysia): 2 Finalist
DMAM Awards: 1 Gold & 1 Finalist
AdFest (Asia Pacific, Pattaya): 1Silver
DM Asia Awards: 1 Gold & 2 Finalist
The Work: 1 In Book
AAA Awards (Kancil, Malaysia): 2 Finalist
DMAM Awards: 1 Gold & 1 Finalist
