OkCupid- #LoveAtFirstPride
Client:
OkCupid India
Brief:
Engage with the LGBT community during the pride month and establish OkCupid as a progressive and inclusive dating app for 22 gender identities
Engage with the LGBT community during the pride month and establish OkCupid as a progressive and inclusive dating app for 22 gender identities
Insight:
With the Supreme Court’s decision to strike down Article 377, came a celebration- truths were told, voices were heard, identities were owned and so many firsts were born.
Idea- #LoveAtFirstPride
In the Pride month of 2019, OkCupid celebrated the many firsts that were born after scrapping of Section 377. The first time they held hands in public without worry, the first dates, first decisions, first moments, first courage, first acceptance.
We launched the campaign with a lead film and amplified it with social content
Recognition
The campaign featured in AD AGE'S TOP ADS OF THE WEEK
http://www.adageindia.in/advertising/okcupids-loveatfirstpride-is-a-shout-out-to-every-first-stride-taken-with-pride/articleshow/69939923.cms
