Brand Identity - Studystay
Brand identity for Studystay, a student homelessness scheme entered into Cork Institute of Technology’s Prize for Innovation. The concept created has a reliable, welcoming feel and is easily scalable.
The scheme enables students to complete day to day tasks in the houses of homeowners, where the homeowners are unable to complete the tasks themselves. In return, the student receives accommodation. But the idea here is to create relationships between the two parties, where there can be fair and honest expectations made of what needs to be done in a particular timeframe.
Not only does this scheme tackle the growing issue of student homelessness, but it also deals with loneliness among elderly people, which is also a massive issue in today’s society.
