NDP 2016 AR Souvenir Book and live VR 360 video
As Singapore turns 51, NDP 2016 celebrates the first of the next 50 years. We take on a forward-looking and exciting perspective into the future by incorporating futuristic elements such as Augmented Reality (AR) technology and 360 Virtual Reality (VR) videos into the book – the first of its kind for NDP publications. We aim to build up anticipation by showing the preparation of the participants and the area around the venue in the 360 video. The grandpa character in the book narrates the stories of how dreams of our forefathers made Singapore what it is today and how aspirations of our future generation will move the nation forward.
Credits
Client: NDP 2016
Creative Agency: Supermarket Creatives
Creative Director: Ruddino Kassim
Senior Art Director: Danial Enemiko
Copywriter: Ruddino Kassim
Jr Art Director: Alex Yeo
Sr Designer: Yoke Chan
Illustrator: Meng ZhiQun
Production house: Hello, We Are Alice
