Aside from the Winter Getaway campaign, the content team was tasked with other digital ads, filters, and organic social content to inspire vacationing, shopping, and travel to New Hampshire.
Snapchat Filters
Visit NH’s first test of Snapchat Filters was a resounding success, with metrics exceeding goals by 500% and 2,000%. With a cost-per-engagement of $0.08, over 2 million ‘swipes,’ and 112,000 people who used the custom filters. Read more on the company blog about our success with Snapchat with VisitNH and how we used them throughout the summer months as well.
Weekend Watch was a series on Instagram Stories on the happening activities and events in that specific weekend in New Hampshire.
"Weekend Watch" series of events featured on Instagram Stories encouraging users to swipe up to learn more and ultimately participate in the activities.
Digital Facebook Canvas Ad
Top Performing Instagram Story Ad
Powder Patrol was a series on Instagram Stories where we featured mountains where the snow was best for skiing.
Top performing Pinterest posts
Top performing FB Carousel linking to the "Top 5" Articles
Top performing FB Ads
