Reinvent Retirement
Advertising Campaign for Manpower
Advertising Campaign for Manpower
The Reinvent Retirement campaign was created to help Manpower field offices tap into the "aging" workforce. The campaign was requested by the workforce development department, and brainstormed by a Project Manager, Copywriter, and myself (designer). The half-sheet flyer was to be printed inexpensively at a local print shop or on a color laser printer, and handed out with an inexpensive pedometer.
Because the topic of aging in the workforce is very delicate, we needed to approach it in a very positive manner. This campaign was launched as part of a partnership and recognition with/from AARP.
Multiple pieces were created for the campaign, including flyers, ads, and a brochure.
*image quality may be poor due to these pieces being scanned from my portfolio and not original files *
Because the topic of aging in the workforce is very delicate, we needed to approach it in a very positive manner. This campaign was launched as part of a partnership and recognition with/from AARP.
Multiple pieces were created for the campaign, including flyers, ads, and a brochure.
*image quality may be poor due to these pieces being scanned from my portfolio and not original files *
