This branding and identity suite was designed for an independent General Contractor who has a background degree in Architecture. It was important for him to identify with both communities, as he wants to known as someone who can both execute high level designs and plans from other Architecture firms, but also has his own architectural skillset for smaller clients, who might not be able to afford the services of a large firm.

The logos are modular, and meant to be adaptable to a variety of environments and contexts. The identity is clean, modern and professional, with a nod to the proportions and geometries that serve as the foundation to architectural design.