HITEC 2019
EVENT BRANDING AND IDENTITY SYSTEM
Sector: Hospitality
Brief: Taking inspiration from Minneapolis’ Native American history and vibrant contemporary culture, the Marketing Team produced its annual identity for the Benefit Concert & Party at the Varsity Theater.
Role: Concept, Identity Design, Typography, Finished art, Creative Direction
Team: Merk Harbour (Director of Marketing), Kelsey Donovan (Marketing Coordinator), Jonathan House (Senior Graphic Designer), Adam Jordan (Graphic Designer)
Programs: Photoshop, Illustrator
Elemental shapes and bold colors are used as the basis of the graphic solution. They form vibrant and harmonious patterns. This unconventional arrangement of shapes and energetic color create a contemporary visual identity demonstrating Enseo’s innovative approach to the future.
concept sketches
Shirt mockup: (the four separate quadrants on the shirt abstractly spell MINN for Minnesota)
Unused poster concepts
