As the agency of record for Febreze, one of P&G's billion dollar brands, I've worked across a number of initiatives to build both the overall brand equity as well as individual Febreze brands/products such as Febeze One, Car, Plug, Unstopables, and more. This includes TV/OLV, Print, Radio, Website, Display, Search, and Social.
Documentation, marketing plans, briefs, content calendars, segmentation, media mix modeling, research, and other strategic documents are confidential. For redacted samples of these reach out to me directly.
