Creation of a online marketing channel that blends editorial brand stories with curated social posts into an 'owned' media presence. The responsive website brought together a fragmented brand presence into a single, unified and easily updatable online entity.

Client workshops & liaison

Requirements definition

Interaction Concept

Information Architecture

Editorial Design & Art Direction

Copy writing

Implementation oversight

Creation of a visually interesting variety of responsive modules to indicate hierarchy of quality and allow brand produced stories to stand-out and maintain a longer exposure to site visitors. 

Successful adaption of a highly guarded brand identity onto the platform that satisfied the design-led company.