neeru rastogi's profile

GENDER BIAS CAMPAIGN

GENDER BIAS CAPMAIGN

Background
India has been a country biased towards men, both in terms of expectations and opportunities. Bias has been deeply integrated into our minds because of our culture. It is often subconsciously believed that women cannot handle challenging situations and are soft and emotional. Women are often considered to prioritise their home and family.

Communication Objective
Overall
To provoke the inherent bias and make people realize so that it can be eradicated.
Internally
To change the subconscious gender bias that people have.
Externally
To project Walmart as a great place for working women
ROUTE 1
ROUTE 2
GENDER BIAS CAMPAIGN
Published:

GENDER BIAS CAMPAIGN

Gender bias against women

Published: