This particular brief was focused on creating an entirely new brand identity for an existing television or online video content platform. The chosen brand in my instance was Netflix, as its such a prominent platform within the current world and offers content in a different way from a traditional television channel.
The resulting identity must embody a specific positive perception that the users and the owners of Netflix have of the company. After conducting social research, the aspect which spoke the most to its identity is how dynamic the channel is. Dynamic in how it has changed the consumption of series and movies, whilst creating a large amount of in-house content and housing pre-existing popular shows and movies.
The final deliverables include 4 video stings, a ticker tape, schedule filler and a mobile show guide UI design.
Video compilation of all 4 video stings. Each one represents the genre of the show which is about to be watched. They form using a single line and ultimately display the Netflix logo at the end, maintaining how versatile and dynamic the brand is.
An interactive ticker tape. It appears within a scene of an episode which has very little going on at that moment, asking whether the user wishes to play the upcoming episode automatically at the end of the current one.
An interactive schedule filler. This appears at the end of an episode if the user had not previously responded to the ticker tape prompt. This shows the following two episodes and has an option to view other similar series. The play button element of the Netflix logo is used as a 'Loading' visual.
