Summerfest Stickers
April 2019
These stickers were created to represent Summerfest, the 11-Day Music Festival, inspired by music, nostalgia, and a yearly-tenant of the festival grounds. The 2019 campaign focuses on the characteristics of the festival that make you smile, and the phrase "Music Makes Me Smile" is a perfect pairing for an old-school style boom box great for playing some classic tunes.
The happy fox listening to their Summerfest playlist is inspired by the family of foxes that reside on the 75-acre grounds alongside Lake Michigan.
