In 2016, we were commissioned by BBH London to create a range of CGI print ads for Audi Sport. However, one image from the campaign never ran.
Art directed by Dan Dehlavi, the ad shows how the same brake technology is shared between their R18 Le Mans car and their R8 road car.
We put the flaming paper together from a number of different photographed flames, before adding the glowing R8 brake disk in CGI.
We put the flaming paper together from a number of different photographed flames, before adding the glowing R8 brake disk in CGI.
