This is a project where I created a branding identity for a Keurig coffee box front and display for the K-cup lid. I was given 1 week to develop and implement the design in full. The company I created, "Diabolical Plot", has a science fiction theme so I illustrated a doomsday laser using a coffee cup as the base of the design. There is also a robot pictured in the design to complete the environment and feel. The background features bright white and light green colors to emphasize the look of a laboratory and to emulate the colors used within the laser. The font choice for the logo was utilized to accentuate the sci-fi theme while the secondary fonts helped pull it together as a more professional and clean approach all together.