The font is known for its commercial character, which was the starting point for my concept. The aim was to present typography (thin, regular, bold ...) but with a certain critique of consumerism and mass-trading society. Unnecessary information and eye-catching price stickers that we encounter in everyday life have been used as an inspiration for creating the specimen, though legible and understandable, is still full of non-essential information and elements that allude to marketing media.