Tana Jeic's profile

Avenir Next specimen

Student project
The font is known for its commercial character, which was the starting point for my concept. The aim was to present typography (thin, regular, bold ...) but with a certain critique of consumerism and mass-trading society. Unnecessary information and eye-catching price stickers that we encounter in everyday life have been used as an inspiration for creating the specimen, though legible and understandable, is still full of non-essential information and elements that allude to marketing media.
Avenir Next specimen
Published:

Avenir Next specimen

Student project - a type specimen for Adrian Frutiger's Avenir Next.

Published: