Vida Slim needed a fresh clean look. Their logo was a bit busy and they needed to say more with less. Assuring that their logo would still keep the essence of their brand, Vida Slim trusted me with their logo.
The result is a clean logo that keeps elements of their old logo ensuring instant recognition of the brand.
The old logo was off balanced and heavy on the left. The fonts overlapped. It just needed a little cleaning up.
The new logo keeps the brands colors and uses them to communicate Vida Slim's brand message. Green gives "Vida" vibrance, vida means "life" in Spanish. The font on the word "slim" was changed to give it the visual of slim with a thinner font. Their logo mark leaf is used inside the "A" with a clean negative space element. The new logo says everything with less.
Package Design
