7Eleven Next Gen
Client: TPN Retail
Role: Digital UX Lead, Visual Design & Art Direction

7-Eleven, the largest chain in convenience retail, looked to reposition and rejuvenate their stores in order to better capture the millennial and female demographics. 7-Eleven commissioned TPN Retail to execute a new store experience that would align with the wants of their ever-evolving customer base. 

My role as the UX lead was to work on the following aspects based on the brand guidelines & user research provided by the client:

- Digital Menu Board

- Kiosk Interaction 

- In-store & Exterior facing Signage Content

Digital Menu Board

Challenge:
- Incorporate calorie counts and food description into an easy-to-read Menu Board. 

- Make the Menu Board be modular and easy to update via Client's CMS (Scala Digital Signage System)
- Incorporate promos and animation within the Menu Board

- Ability to switch out Menus for different day-parts - Breakfast / Lunch / Dinner

Challenge:
- Work within the design constraints of NCR kiosk CMS

- Incorporate the brand guidelines of 7Eleven NextGen

- Seamless user experience for the customer

Challenge:

- Create modular templates that can be reused for multiple content promos

- Incorporate the brand guidelines of 7Eleven NextGen

- Create dynamic location specific content to add value to the customer's in-store user experience