INsite was a bi-monthly magazine at the heart and soul of New Zealand/Australia’s aged-care, retirement and community care sector. INsite was more than just a news bulletin; it got to the core of relevant issues, craved opinions and encouraged debate.
The Design challenge was to create a brand that gave a nod to it's 'new bulletin' past, but offered a fresh perspective on the Aged-Care and Retirement industry as a whole. Each colour of the colour wheel represents a different aspect of the industry, while as a whole encompassing the attitude of support from the brand.
