Digital OOH, on high commuter traffic routes, SMS messages sent based on geofencing around OOH placement locations. Messages notify of park and ride LYFT locations with google map links. (Poor air quality warning days only.)

Electronic display at high traffic gas stations on poor air quality dipalys also alerting of park and ride LYFT Lcoations for discounted ride sharing. 

Temporary park and ride locations can be set up on high traffic commuter routes and partnerships can be made with large parking lot owners. (dept store and grocery stroe chains for example since it is likely to also drive traffic to their business's by allowing the LYFT Park and Ride service.