Rebranding and packaging proposal for Target, an office paper brand.
The briefing was to keep the current communication concept - travels - and evolve it to the new brand and packaging. Our approach was to give a new connotation to this concept and the name of the brand. "Target" takes on a deeper meaning, as a destination, an objective, a place you want to reach - linking the travels theme to an aspiring/professional growth context.
Each pack presents a different high place in a cosmopolitan city. The idea is to associate each one with a character in a business trip situation.
2018 @ By interactive brands agency
