ADOPT LOVE LOGO DESIGN
Concepting, Logo Illustration, Client Communication
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Client: Abby O'Connell
Time Frame: February - July 2018
About:
Abby and Keith O'Connell were married on January 5, 2018 and wanted to start a family right away. However, due to hereditary medical issues, the couple decided that biologically having children isn't the best option for their family at the moment. They are actively in the process of applying to adopt a child and are seeking help from friends, family, and their community to help support adoption fees.
Abby and Keith O'Connell were married on January 5, 2018 and wanted to start a family right away. However, due to hereditary medical issues, the couple decided that biologically having children isn't the best option for their family at the moment. They are actively in the process of applying to adopt a child and are seeking help from friends, family, and their community to help support adoption fees.
To help generate an additional fundraising opportunity and provide ways for people to show their support, Abby contacted me in August 2018 to help design artwork that would be printed on apparel items and sold at Bonfire.com. Proceeds from each purchase would go toward agency fees and support "bringing home Baby O."
After a week of developing concepts, editing designs, and providing mock-ups, the couple decided on the artwork shown below. As a result, 33 shirts, tank tops, and sweatshirts were sold during the month-long fundraiser.
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To support or follow Abby and Keith's adoption journey, please check out the links below!
