Here at Icon, we love a good logo. We also like nothing more than a home-grown rugby match. So we leapt at the chance to design a fresh identity for Welsh Varsity. It’s the biggest student sporting event in Wales, when Cardiff University and Swansea University traditionally line up against one another to do battle for the coveted Varsity Cup. Here at Icon, we love a good logo. We also like nothing more than a home-grown rugby match. So we leapt at the chance to design a fresh identity for Welsh Varsity. It’s the biggest student sporting event in Wales, when Cardiff University and Swansea University traditionally line up against one another to do battle for the coveted Varsity Cup. 

Our brief was to capture the spirit of this annual ‘grudge’ match. It’s an adrenaline-filled, crowd-roaring show of strength, but with plenty of friendly rivalry to boot. What better way to symbolise that than a logo depicting the dragon and the swan – two symbols of two great Welsh universities – going head-to-head on clothing, merchandise and pitch-side banners.

Interested in something similar or want to see more? View our portfolio here.