LA Weight Loss
Recipe books included recipes and tips and tricks for creating calorie reduced meals.
LA Weight Loss Magazine was used as a promotional piece in-store to promote the programs and products, using inspirational success stories of real clients.
In-store signage was sometimes changed weekly, or monthly, depending on the promotion, while others were more permanent and meant to be inspirational.
Seasonal promotional material usually include a mailer coupled with an e-blast and landing page. Monthly website updates and Flash and static banners ensure clients, and prospective clients, are always kept in constant contact.
Monthly in-store updates include printed newsletters and several promotional posters. Also produced monthly are e-newsletters, e-blasts, and mailers with coupons.
E-blasts were divided into 2 categories: promotional e-blasts that included discounts on products and programs; LA Skinny was the monthly newsletter with tips to staying on Program, recipes, and occasionally included coupons for discounts on product.
Monthly updates included web site Home page, e-blasts, landing pages, Flash and static ads, and mobile page.
